Search Behaviour Survey

Purpose

We're enhancing our website to better reflect how clients like you search for executive leadership services. Your input will help us improve how we connect with others who need similar support.

1. When you first searched for leadership or executive coaching support, what keywords or phrases did you enter into Google (or another search engine)? (Please list as many as you recall, ONE PHRASE PER LINE.) *

2. Were you searching for something specific at the time? (e.g., “leadership development for senior women,” “executive presence coaching,” “succession planning,” etc.) *

YES

NO, I was exploring general leadership services

Please describe

3. What were you hoping the top search results would offer or explain clearly? (e.g., background of the coach, outcomes, credentials, methodology, testimonials, etc.) *

4. Which of the following influenced your decision to engage with a provider? (Check all that apply) *

Please Describe: *

5. Is there a phrase or value statement that made a provider stand out to you during your search? (e.g., “measurable leadership impact,” “on-demand coaching,” “transformational leadership,” etc.)